WhatsApp Business
Cloud API numbers, templates, the 24-hour rule
5 articles
- After 24 hours: send a WhatsApp message with a template On a Cloud API number, if 24 hours have passed since the customer's last message, you can only write with an approved template. Click the “Whatsapp Templates” button below the reply box, choose a template, fill in the variables and click “Send Message”. Last updated: 26 September 2026
- Connect a WhatsApp Business (Cloud API) number Settings › Workspace settings › Inboxes › “Add Inbox” › “WhatsApp Business” › “WhatsApp Cloud” › “Connect with WhatsApp Business”. In the Meta window, choose the business account and number, and setup finishes automatically. Last updated: 26 September 2026
- What a number's quality rating means The quality rating is the score Meta gives your WhatsApp Cloud API number: GREEN is high, YELLOW is medium, RED is low. It shows on the channel's “Account Health” tab. Last updated: 26 September 2026
- WhatsApp messages are not arriving: what to check Check the number's connection, Meta's notification (webhook) setup, recent failed messages and the 24-hour window. Last updated: 27 September 2026
- Why a WhatsApp template is rejected Meta reviews templates. A rejection is usually about the category, the format or the content. Fix the template in Meta, submit it again, then sync it in Clomni. Last updated: 26 September 2026