Clomni

Why a WhatsApp template is rejected

Last updated: 26 September 2026 · 4 min read

Meta reviews and approves the message templates of a WhatsApp Cloud API number. Clomni syncs the templates from Meta. A WhatsApp QR number has no templates and does not need them.

Steps

  1. 1

    Find out why it was rejected

    The reason is shown next to the template in Meta's WhatsApp Manager. You can also ask Clomni AI in the Clomni Business Help Center: it checks your templates' status and rejection reasons.

  2. 2

    Fix the most common causes

    • Wrong category: ads, discounts and offers must be sent in the Marketing category, not Utility.
    • Format mistake: variables ({{1}}, {{2}}) must be numbered in order, must not stand at the very start or very end of the text, and must not sit next to each other.
    • Content: insults, threats, misleading offers and suspicious links are rejected.
  3. 3

    Submit it for review again

    Fix the template in WhatsApp Manager and submit it for review again.

  4. 4

    Refresh the templates in Clomni

    After approval, open the channel's settings from the list in Settings › Workspace settings › Inboxes. On the “Configuration” tab, click “Sync Templates”. The list updates in a few minutes.