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What a number's quality rating means

Last updated: 26 September 2026 · 4 min read

The quality rating is the score Meta gives a WhatsApp Cloud API number. Meta calculates it from how customers have reacted recently: blocking and reporting the number lower the rating. A number linked by QR has no such rating.

Steps

  1. 1

    Check the rating

    Open the channel's settings from the list in Settings › Workspace settings › Inboxes and go to the “Account Health” tab. The “Quality rating” field shows GREEN (high), YELLOW (medium) or RED (low).

  2. 2

    Check the messaging limit

    On the same tab, “Messaging limit tier” shows how many customers the number can start new chats with in 24 hours, for example “1K customers per 24h”.

  3. 3

    If the rating has dropped

    Send marketing messages only to customers who agreed to get them, send less often and write clear texts. If the rating stays low, Meta can pause templates and limit your messaging.

  4. 4

    See more

    The “Go to Meta Business Manager” button opens the number's full status on Meta's side.